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Husband and wife, trained in graphic and product design, working to better
the world with their hearts, minds, and post-it notes.

TWWSTW + YOU

Want to make a difference? TWWSTW can guide, inspire, or just lend a helping hand.

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OUR PROJECTS

From edible cups to ethical, empowering cosmetics, it's not just our work, it's our lives.

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MAKING GOOD

Designing with a conscience is good for products, for business, and for all of us.

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We help companies imagine the next big idea, without forgetting the world around it.

Insights, inspiration, and expertise in product ideation, that’s what TWWSTW brings to the table. We are trained product designers, though our definition of “product” is uniquely broad: objects, services, experiences, even eco-systems — almost anything your company can offer to make customers happier, and the world a better place.

"...YOU STAND OUT BECAUSE YOUR CONCEPTS ARE INFUSED WITH HAPPINESS.”

- François Bazini, Senior Marketing Director, Pepsi

TWWSTW Services

Expedition

A month long adventure to discover what your company's next big ideas will be. We start by curating a group of individuals that can offer a new, insightful perspective to your business. With this group, we survey the landscape surrounding your products, researching the market, people, and relevant changes happening in the world. Along the way, we collect inspiration — the unexpected elements that come together to form truly novel ideas. We'll take your team along for the ride with tours of the insights and inspiration we find. Finally, discoveries we've made will be translated into concepts during a collaborative workshop where we outline the most promising opportunities for innovation and generate a mass of product ideas.

Inspiration Subscription

This gives you monthly infusions of inspiration to fuel your creative process. We'll send you inspiration collections specially curated for your business spanning art, news, pop culture, observations, new products, and more.

Brains by the Hour

We are available to participate in workshop sessions, informal brainstorms, or to offer our thoughts and feedback on innovation initiatives in your company. Consider us your on-call brains when you need some outside perspective!

Loliware

Edible cups made with natural ingredients in flavors that complement drinks and desserts. Available at loliware.com.

How can we replace disposable cups with a new, exciting drinking experience? Loliware began when we entered the Jell-O Mold Competition in 2010. We experimented with gelatin in any way we could think of and realized it has incredible properties: it is translucent, moldable, edible, and biodegradable. These edible cups went from competition to company and are now produced by Loliware, LLC in New York City.

Blokket

A signal blocking phone pocket to help turn off distractions.

How can we create awareness and etiquette around our increasing addiction to technology? The concept for Blokket emerged from a simple insight that we observed while out to dinner: it has become common behavior to put our phones on the table, which is distracting, and we are not fully engaged in the world around us.

BUY NOW: ingrid@thewayweseetheworld.com

Pepsi

Unlocking new growth by innovating package design, hydration, and energy, while nourishing the body and spirit.

We began this project by immersing ourselves in hands-on research to gather insights and inspiration and find innovation opportunities. A brainstorming session with their team kicked off the project as we explored potential growth platforms together and framed four key questions to guide our concept generation.

"WE WORK WITH OTHER AGENCIES ALL THE TIME, WHO COME UP WITH INTERESTING CONCEPTS THAT ARE CONSUMER CENTRIC, BUT YOU STAND OUT BECAUSE YOUR CONCEPTS ARE INFUSED WITH HAPPINESS."

- François Bazini, Senior Marketing Director, Pepsi

Pernod Ricard

Innovating conviviality.

How can we create more meaningful convivial experiences? We were hired as “mavericks” to represent North America and participate in a global two-day workshop in Paris with 5 other mavericks from around the world. Pernod supplied a research deck with 8 months of research and insights gathered from around the world. Our homework prior to the workshop, was to generate concept ideas in each of the growth platforms Pernod had found, which could include physical products, services, or experiences. To begin the workshop in Paris, each maverick presented their ideas, which was the starting point for the next two days. Day One included a series of fast-paced exercises designed to go broad, expand and generate many more ideas. On Day Two, we narrowed down the ideas and developed each one in more depth. Working in such an intimate, exciting environment with a group of people from around the world, allowed us to generate breakthrough ideas, which Pernod could then test and develop.

Global Cosmetics Company

Can we empower women by making them feel beautiful?

We are currently working on our fourth project with a leading global cosmetic company to help them innovate both formulas and packaging. For our most recent project, we began with market research looking at the client’s and also competitor’s products. Phone and email interviews of over 30 women allowed us to gather insights around women’s wants, needs, and motivations.

Our Approach // Ingredients for a big Idea.

Frame with Purpose

We frame projects around opportunities, not end products, and believe every project is a chance to enact positive social change on a micro or macro level. From improving intrapersonal relationships to developing global systems, we design for impact.

Research

We research by gathering data from our personal forward-thinking networks; these communities are changing the world, so we use them as a lense into the future to see what will be happening.

Analyze

We analyze our data to uncover insights and find the root issues; getting to the bottom, root issue opens the door for innovation.

Ideate

We ideate by combining data with lateral inspiration to develop truly innovative ideas. Every company has access to the same data, so combining that with new inspiration is what leads to the big idea.

Why is this good for your company? Customers choose products that add meaning and value to their lives. Designing for a better world is good for us all, and good for business.

ABOUT

THE WAY WE SEE THE WORLD is a husband and wife design team that combines different passions and expertise. Ingrid studied product design at Parsons School of Design; her former career as a professional ballerina instilled a love for experience and ritual. As a graphic designer and illustrator, Brandon brings expertise in form, color, and storytelling. TWWSTW has been featured in The New York Times Magazine, National Geographic, Fast Company, The New Yorker, TIME Magazine, Wired, and The Wall Street Journal.

CONTACT

info@thewayweseetheworld.com

@TWWSTW

The Way We See The World
402 Classon Ave, #2
Brooklyn, NY 11238