Want to make a difference? TWWSTW can guide, inspire, or just lend a helping hand.
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From edible cups to ethical, empowering cosmetics, it's not just our work, it's our lives.
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Designing with a conscience is good for products, for business, and for all of us.
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Insights, inspiration, and expertise in product ideation, that’s what TWWSTW brings to the table. We are trained product designers, though our definition of “product” is uniquely broad: objects, services, experiences, even eco-systems — almost anything your company can offer to make customers happier, and the world a better place.
"...YOU STAND OUT BECAUSE YOUR CONCEPTS ARE INFUSED WITH HAPPINESS.”
How can we replace disposable cups with a new, exciting drinking experience? Loliware began when we entered the Jell-O Mold Competition in 2010. We experimented with gelatin in any way we could think of and realized it has incredible properties: it is translucent, moldable, edible, and biodegradable. These edible cups went from competition to company and are now produced by Loliware, LLC in New York City.
How can we create awareness and etiquette around our increasing addiction to technology? The concept for Blokket emerged from a simple insight that we observed while out to dinner: it has become common behavior to put our phones on the table, which is distracting, and we are not fully engaged in the world around us.
We began this project by immersing ourselves in hands-on research to gather insights and inspiration and find innovation opportunities. A brainstorming session with their team kicked off the project as we explored potential growth platforms together and framed four key questions to guide our concept generation.
"WE WORK WITH OTHER AGENCIES ALL THE TIME, WHO COME UP WITH INTERESTING CONCEPTS THAT ARE CONSUMER CENTRIC, BUT YOU STAND OUT BECAUSE YOUR CONCEPTS ARE INFUSED WITH HAPPINESS."
How can we create more meaningful convivial experiences? We were hired as “mavericks” to represent North America and participate in a global two-day workshop in Paris with 5 other mavericks from around the world. Pernod supplied a research deck with 8 months of research and insights gathered from around the world. Our homework prior to the workshop, was to generate concept ideas in each of the growth platforms Pernod had found, which could include physical products, services, or experiences. To begin the workshop in Paris, each maverick presented their ideas, which was the starting point for the next two days. Day One included a series of fast-paced exercises designed to go broad, expand and generate many more ideas. On Day Two, we narrowed down the ideas and developed each one in more depth. Working in such an intimate, exciting environment with a group of people from around the world, allowed us to generate breakthrough ideas, which Pernod could then test and develop.
We frame projects around opportunities, not end products, and believe every project is a chance to enact positive social change on a micro or macro level. From improving intrapersonal relationships to developing global systems, we design for impact.
We research by gathering data from our personal forward-thinking networks; these communities are changing the world, so we use them as a lense into the future to see what will be happening.
We analyze our data to uncover insights and find the root issues; getting to the bottom, root issue opens the door for innovation.
We ideate by combining data with lateral inspiration to develop truly innovative ideas. Every company has access to the same data, so combining that with new inspiration is what leads to the big idea.